Professor Dr. Meher Neger

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Professor Dr. Meher Neger


Comilla University
Cumilla-3506, Bangladesh

Professor Dr. Meher Neger is currently holding a position of Professor at the Department of Marketing, Comilla University, Bangladesh. She gained her PhD degree in the field of “Brand Switching Behavior.” As a google scholar she has height citation in this affiliated field based on world ranking. She obtained M.Phil in “Consumer Behavior” and she was achieved fellowship for M.Phil program from the University of Rajshahi, Bangladesh. She had her MBA& BBA (Marketing) from the University of Rajshahi, Bangladesh. She obtained “A” Grade in both MBA& BBA Levels. She was awarded “Gold Medal” in her graduate level for excellent academic performance. She enjoyed Merit Scholarship from Rajshahi Board to secure district 1st position in HSC Level. Currently she has been served as a Hall Provost of “Sheikh Hasina Hall” of Comilla University. Prior to joining Comilla University as a faculty, she worked as a Senior Lecturer in different Private Universities (Bangladesh University, Northern University, and ASA University) in Bangladesh. She has been published articles related to brand switching, consumer behavior, tourism &hospitality management, and service marketing in different international, domestic and also Q1 ranking journals. Professor Meher actively participates as a convener of “Sexual Violation Prevention Cell” of Comilla University, Bangladesh.  

Evaluating the impact of social media on online shopping behavior during COVID-19 pandemic: Bangladeshi consumers’ perspectives  ScienceDirect
Factors Affecting Consumers’ Internet Shopping Behavior During the COVID-19Pandemic: Evidence from Bangladesh . ResearchGate
Markov Analysis for Assessing Consumers’ Brand Switching Behavior: Evidence from Telecommunication Sector in Bangladesh  Link
Determining Consumers' Buying Intention towards Organic Tea in Bangladesh: An Empirical Evidence  Quest Journals Goodwood 
Students’ Attitude towards online education system: A comparative study between Public and Private University in Bangladesh, Patient-  Goodwood
Deterministic modeling for evaluating consumers’ attitude towards telecommunication Service in Bangladesh, Predictors of users’ preferences for online health services AR&P
Analyzing the Impact of social media, Promotional Efforts and Reference Groups on Consumers Buying Behavior of Eco-friendly Products in Bangladesh
Evaluating Consumers’ Attitude Formation towards Telecommunication Sector in Bangladesh: An Empirical Evidence Link
Trend and Performance of Tourism Industries in Bangladesh: An Empirical Analysis Vol.1(2), pp.20-29. 
Determents of Switching Tendency of Academic Performance: A Stochastic Approach on Comilla University Students of Business Studies, Vol. 8(1) pp.141-161. (Domestic journal)
Evaluating Consumers’ Attitude towards Departmental Store: A Study on Some Selected Departmental Stores in Bangladesh Vol. 67, No. 01, pp. 192-201. (Domestic journal)
Measuring Service Quality of Internet Service Providing Firms in Bangladesh,
Measuring Consumer Attitude towards Soft Drinks: An Empirical Study on Selected items in Bangladesh,  link
Measuring Consumer Attitude Towards Beautification Products: A Study on Some Selected Brands in Bangladesh, Vol.4, No.2, pp. 59-69.
Measuring Consumers, Attitude towards Internet Service: A study on Selected Firms in Bangladesh, Vol.5, No.1, pp. 275-283. Link