Associate Professor
Comilla University
Cumilla-3506, Bangladesh
Dr. Shahidul Islam is an Associate Professor in the Department of Marketing at Comilla University. He earned his Ph.D. (Distinction) from the School of Business and Economics, Universiti Brunei Darussalam, where he was awarded the highly competitive and prestigious UBD Graduate Research Scholarship. He received his MBA and BBA from the Department of Marketing, University of Dhaka (Bangladesh). His name is enlisted into the Dean’s Merit Award for academic excellence in the BBA program. He has been awarded full scholarships for all his three degrees (BBA, MBA, and Ph.D.). Before joining Comilla University, he also served as a Lecturer of Marketing at Asian University and Eastern University, Bangladesh. Dr. Shahidul Islam has strong teaching and research experience. His research interests include value co-creation and transformative service research in healthcare and other services. His publications appear in refereed national and international journals including high-impact journals such as the Journal of Consumer Behaviour, Journal of International Consumer Marketing, Asia Pacific Journal of Tourism Research, Journal of Consumer Marketing, Benchmarking: An International Journal, International Review on Public and Nonprofit Marketing, Journal of Islamic Marketing, Dhaka University Journal of Business Studies, Bangladesh Journal of MIS, The Journal of Rural Development, and South Asian Journal of Business Studies among others. He also contributed to book chapters published by Routledge (Taylor & Francis Group), The Institution of Engineering and Technology (IET), and World Scientific. His conference presentations include the 2nd International Conference on Business, Economics, and Finance (ICBEF), the 52nd Annual Meeting of the Decision Sciences Institute (DSI), and the 10th International Business Management Research Conference (IBMRC). In most of his papers, he has used advanced quantitative analysis such as PLS-SEM, CB-SEM, and PROCESS Macro. He also served as a reviewer in reputed journals including Journal of Service Theory and Practice, Journal of Consumer Marketing, International Journal of Quality and Service Sciences, South Asian Journal of Business Studies, and Journal of Islamic Marketing.
Ph.D. | Universiti Brunei Darussalam | Doctor of Philosophy in Management | 2021 |
MBA | University of Dhaka | Marketing | 2009 |
BBA | University of Dhaka | Marketing | 2008 |
HSC | Govt. M. M. City College, Khulna | Business Studies | 2002 |
Department of Marketing, Comilla University, Bangladesh |
Department of Marketing, Comilla University, Bangladesh |
Department of Marketing, Comilla University, Bangladesh |
Faculty of Business Administration, Eastern University, Bangladesh |
Department of Business Administration, Asian University, Bangladesh |
1. Islam, S., Zahin, M. and Rahim, S.B. (2023), "Investigating how consumer-perceived value and store image influence brand loyalty in emerging markets", South Asian Journal of Business Studies, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/SAJBS-04-2023-0097 2. Islam, S., Muhamad, N., Leong, V. S., and Sumardi, W.H. (2023), “Co-creation practices and service outcomes: A transformative health service framework”, Journal of International Consumer Marketing, in Press, https://doi.org/10.1080/08961530.2023.2266138 3. Islam, S., Muhamad, N., Rokonuzzaman, M., Iyer, P., and Leong, V.S. (2023) ‘Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions’, Journal of Consumer Behaviour, (April), pp. 1–17. https://doi.org/10.1002/cb.2167 4. Muhamad, N., Islam, S. and Leong, V. S. (2022) ‘Social comparison orientation and religious commitment influence on outbound travel intentions’, Asia Pacific Journal of Tourism Research, 27(11), pp. 1144–1166. https://doi.org/10.1080/10941665.2023.2166419 5. Al-Emran, M., Islam, S. and Harun, A. (2022), “Understanding quality factors of electronic health service in an emerging economy”, Quality Management Journal, Vol. 29, Issue 3, p. 212-231. https://doi.org/10.1080/10686967.2022.2083038 6. Islam, S. and Muhamad, N. (2022), “Patients’ trio need satisfaction: a gap analysis between expectations and perceptions”, Journal of Business and Economic Analysis, Vol. 4 No. 2, pp. 119-130. https://doi.org/10.1142/S2737566821500079 7. Islam, S., Muhamad, N. and Leong, V.S. (2023), "Healthcare quality for Muslims: TCCM and TSR frameworks analyses", Journal of Islamic Marketing, Vol. 14 No. 3, pp. 775-798. https://doi.org/10.1108/JIMA-11-2020-0352 8. Islam, S., Muhamad, N., & Sumardi, W. H. (2022). Customer-perceived service wellbeing in a transformative framework: Research propositions in the area of health services. International Review on Public and Nonprofit Marketing, 19(1), 219–245. https://doi.org/10.1007/s12208-021-00302-6 9. Islam, S., & Muhamad, N. (2021). Patient-centered communication: an extension of the HCAHPS survey. Benchmarking: An International Journal, 28(6), 2047–2074. https://doi.org/10.1108/BIJ-07-2020-0384 10. Islam, S., Hoque, M. R., & Jamil, M. A. Al. (2020). Predictors of users’ preferences for online health services. Journal of Consumer Marketing, 37(2), 215–225. https://doi.org/10.1108/JCM-05-2018-2689 11. Islam, S. (2018). Understanding health consumer value: service marketing perspective. South Asian Journal of Business Studies, 7(1), 2–21. https://doi.org/10.1108/SAJBS-04-2017-0051 12. Rakibul, H., Shahidul, I., & Khan, N. A. (2012). Consumer Motives Toward Apartment Purchase : A Study From Consumers ’ Perspective. Journal of Business Studies, XXXIII(1), 185–200. |
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1. Rokonuzzaman, M., Islam, S. and Harun, A., “Adoption of the Electronic Health Service Systems in an Emerging Economy” 52nd Annual Meeting of the Decision Sciences Institute (52nd DSI, Nov. 17- 20, 2021), Texas, USA. |