Assistant Professor
Comilla University
Cumilla-3506, Bangladesh
Dr. Md. Awlad Hossain is currently serving as an Assistant Professor in the Department of Marketing at Comilla University, Bangladesh. He has more than 10 years of university-level teaching and research experience in Marketing, with research interests in marketing management, innovation performance, sustainable and green marketing, digital and content marketing, SME performance, and quantitative research methods, particularly Structural Equation Modelling (SEM).
His recent and notable research publication is “Driving Innovation Performance and Sustainable Marketing through Big Data Analytics and the Moderating Role of Marketing Agility and Customer Experience Management,” published in Discover Sustainability, Volume 7, June 2026, Springer Nature.
Dr. Hossain holds a PhD in Marketing from Putra Business School, Universiti Putra Malaysia (UPM). He also holds an MBA in Marketing from Comilla University, where he received the Dean’s Award for securing 1st position, and a BBA in Marketing from Comilla University.
Before joining Comilla University, he served as a Lecturer at the Faculty of Business Administration, Dhaka International University, Dhaka. He subsequently served as a Lecturer in the Department of Marketing at Comilla University before being promoted to his current position as Assistant Professor.
| PhD | Putra Business School, Universiti Putra Malaysia, Malaysia. | Marketing | 2025 |
| MBA | Comilla University | Marketing | 2014 |
| BBA | Comilla University | Marketing | 2012 |
| HSC | Dhaka Commerce College , Dhaka . | Business Studies | 2005 |
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Department of Marketing ,Comilla University, Bangladesh |
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Department of Marketing, Comilla University, Bangladesh |
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Faculty of Business Administration, Dhaka International University, Bangladesh |
| 1 |
Dr. Md Awlad Hossain, Huam Hon Tat, Azmawani Abd Rahman and Bidyut Kumer Balo :
Driving innovation performance and sustainable marketing through big data analytics and the moderating role of marketing agility and customer experience management
, Discover sustainability vol.7 , June , 2026 . View More |
| 2 |
Dr. Md Awlad Hossain and Mahmud Wahid :
Strategic orientations and innovation performance in Bangladeshi SMEs: Dual role of big data analytics and innovation capabilities
, Journal of Business and Management Studies. , May , 2026 . View More |
| 3 |
Dr. Md Awlad Hossain, Huam Hon Tat and Azmawani Abd Rahman :
The Impacts of Environmental Orientation, Social Media, Innovation Capabilities, and Marketing Management on Innovation Performance of Manufacturing SMEs in Bangladesh: A Mediated Moderation Model.
, Journal of International Business and Management (JIBM) , no.4 , doi:https://doi.org/10.37227/JIBM-2025-05-7142 vol.8 , pp.2616-4655 , January , 2025 . View More |
| 4 |
Dr. Md Awlad Hossain and Siyam-E-Nur :
Factors influencing the Effectiveness of online Content marketing in Bangladesh
, International Journal of Science and Business vol.12(1) , pp.11–26 , April , 2022 . View More |
| 5 |
Md. S. R. Tamim and Dr. Md Awlad Hossain :
Investigating the factors affecting green brand equity: A study on young consumers in Bangladesh
, International Journal of Science and Business , no.1 vol.13(1) , pp.90–99 , July , 2022 . View More |
| 6 |
Md. Abdullah Al Jamil, Dr. Md Awlad Hossain, Sanjida Parven and A.T.M. Shahed Parvez :
Factors Affecting Consumer Satisfaction of "Bikroy.Com"- The Largest Online Market Place of Bangladesh
, Journal of Business Studies, University of Rajshahi vol.11(1) , pp.180–189 , December , 2018 . View More |
| 7 |
Md. Abdullah Al Jamil, Kakoly Parvin and Dr. Md Awlad Hossain :
In Search of Housing Bubble in Bangladesh
, International Journal of Science and Business vol.2(3) , pp.403–409. , July , 2018 . View More |
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