Mr. Md. Zillur Rahman Siddique
Assistant Professor from
Employee ID : 377
  Email :    emon.mkt05@gmail.com
  Cell Phone :    +8801722548927
  Business Studies |   Marketing

Summary

Md. Zillur Rahman Siddique has completed his BBA (Honours) major in Marketing & MBA in Marketing from University of Rajshahi, Bangladesh. In the MBA program, he prepared research report on horticultural marketing practices in Bangladesh focusing to identify marketing tools usages in this sector. After earning his MBA degree, he joined as a Lecturer, Department of Marketing, Comilla University, Bangladesh in September, 2011. He have published some articles on different journals such as Journal for International Business and Entrepreneurship Development, Journal of Sustainable Development, Business, Management and Economics Research, The Jahangirnagar Journal of Business Studies etc. He teaches classes mainly Business Mathematics, Business Statistics, Quantitative Business Analysis, Strategic Brand Management, Management Information System, Service Marketing, E-commerce, Environmental Marketing. His research interest is on consumer behavior, green marketing, social media, entrepreneurship.

Education

BBA (Honours)

Major in Marketing

Department of Marketing University of Rajshahi Rajshahi-6205, Bangladesh

Department of Marketing University of Rajshahi Rajshahi-6205, Bangladesh.

Research Interest

Consumer Behavior

Green Marketing

Social Media

Entrepreneurship

Teaching

Environmental Marketing

Service Marketing

Strategic Brand Management

Management Information System

Quantitative Business Analysis

Business Statistics

Financial Management

Business Mathematics

Publications

Usage of Various Marketing Tools in Horticultural Marketing in Bangladesh: A study on Jujube (kul)

Siddique, M. Z. R., & Ali, M. B.

Comilla University Journal, Volume-1, pp. 205-212.

Product Features Affecting Buying Decision for Mobile Phone Handset: A Study on Tertiary Students Segment in Bangladesh

Siddique, M. Z. R., Jamil, M. A. A., & Ali, M. B.

European Journal of Business and Management, Vol. 05, No. 25

Poverty Alleviation through Sustainable Shrimp Enterprises Development: A Case Study on Southeast Region of Bangladesh

Hasan, M.M., Siddique, M. Z. R. & Rahman, M.M.

Rabindra Journal, Vol. 6, No. 3

Prospects and Problems of Cox’s Bazar Sea Beach as a Tourist Spot of Bangladesh

Jamil, M. A. A., & Siddique, M. Z. R.

International Journal of Trade and Commerce-IIARPC, Issue-2, Volume-2

The Impact of Consumer’s Perception, Attitude and Intention on Green Purchase Decisions in Bangladesh

Siddique, M. Z. R., & Hasan, M. R.

The Jahangirnagar Journal of Business Studies, Vol. 4, No. 1

Impacts of Tourism Development on Local Community: A Study on Shalban Vihara

Hasan, M.M., & Siddique, M. Z. R.

Bangladesh Journal of Tourism, Vol. 01, Issue 01

A Pragmatic Study on Viral Marketing Scenario of Bangladesh

Siddique, M. Z. R., Jamil, M. A. A., & Hasan, M.M.

European Journal of Business and Management, Vol.10, No.17

Factors Influencing Consumers’ Choice Criteria to Purchase Residential Apartments in Bangladesh

Jamil, M. A. A., Hossain, A., & Siddique, M. Z. R.

International Journal of Science and Business, Volume 2, Issue 3

Factors Affecting Women Involvement as Entrepreneur in SMEs Sector in Bangladesh

Hossain, A., Siddique, M. Z. R., & Jamil, M. A. A.

Business, Management and Economics Research, Vol. 4, Issue. 5

Sources of Consumers Awareness toward Green Products and Its Impact on Purchasing Decision in Bangladesh

Siddique, M. Z. R. & Hossain, A.

Journal of Sustainable Development, Vol. 11, No. 3

Research Grands

Comilla University Research Grand

Comilla University Research Grand

Experience